The truth is, many bloggers fail to take advantage of the enormous marketing potential of their blogs. In fact, a recent study by blogger.com shows that although roughly 60% of businesses have blogs, 65% of those blog owners haven’t even updated in the past year! By providing fresh, relevant content and performing basic blog post optimization, you can take advantage of the many benefits blogging offers.
Benefits of Blogging for Your Business
In case you aren’t familiar with business blogging and how it can profit your business, there are some quick points to consider.
- Blog posts tend to drive business to your business website, performing in further leads.
- Blogging helps you set up back– links, leading to better rankings in hunt machines.
- You can use those blog posts for your Google My Business profile and social media platforms.
- Blog posts are THE most effective form of content ( above dispatch, e-books, and white papers).
- Most importantly, blog posts have long– term benefits for website business!
Optimizing Your Blog Posts for Search Engines
Here are six easy search engine optimization( SEO) tips to help get your blog noticed.
- Do your keyword exploration.
Keyword exploration is essential for on website optimization. Chances are you’re naturally including keywords without realizing it simply by furnishing precious content on a blog. Still, there are a variety of tools and ways for chancing affiliated keywords applicable to your blog post that you may not have considered. Google Adwords KeywordTool and semrush.com both offer great tools that allow you to find keywords related to your content and gain an edge on your competition to see what words and expressions they’re targeting to bring business to their websites.
- Use keywords throughout your post.
Once you have targeted a couple of precious, applicable keywords, it’s important to place them where they will have the most impact. Try to include them in the following places Title, Headlines and headers, Introductory judgment, Concluding paragraph, Anchor textbook (textbook you hyperlink to other affiliated runners on your point), Title markers and meta descriptions
Still, keyword stuffing can be dangerous to your blog and business. So avoid falling into that trap!
- Optimize your images.
Whenever you upload a print to your blog, be sure to include keywords in the file name and fill out the alternate textbook field with a brief, keyword rich description of the image.
- Reference others with links.
When you mention another blogger or composition in your blog post, include a link to the information you’re representing. Not only is it good blogging form, but you may also get lucky and receive a link back. Quality links are a precious commodity for any website looking to rank high in search engine results pages.
- Give compendiums the occasion to subscribe to your blog.
Include prominently placed RSS or Feed Subscription Buttons and offer observers the capability to subscribe to your posts via dispatch when possible. This allows your blog followers to have instant notification of your most recent posts without having to periodically check your website for new content.
- Use social media to broaden the reach of your blog posts.
As a small business, you may be implementing Facebook, Twitter, Instagram, or other social media spots to produce connections with implicit and current guests. Why not promote your blog content on these spots for further web exposure? Free programs like Hootsuite make it easy to post links to your blog post on all of your social media pages with just a couple of clicks. You can also record your posts ahead of time!
By following these simple SEO tips, you can encourage advanced rankings in SERPS, increased web business, and advanced client conversion rates.